The automotive industry is an essential contributor to Canada’s GDP, a major employer, and a driver of Canadian manufacturing prowess. It is essential that the federal government lessen the impacts of erratic US trade policy
Recommendation #1: Launch and implement the promised $2-billion fund to support the Canadian automotive sector. This fund should recognize that the future of the global and North American automotive industry is electric and include specific elements that will support connecting Canada’s traditional automotive production regions to our natural resource producing regions, positioning Canada’s future automotive sector as a nationally expansive industry.
Recommendation #2: Re-launch the federal incentives for Zero-Emission Vehicles (iZEV) program with new criteria that support made-in-Canada vehicles, parts, components, minerals and materials. The federal government should also re-visit Canada’s Electric Vehicle Availability Standard (EVAS) to ensure it aligns with our domestic industrial development goals.
Recommendation #3: Develop and implement a financing strategy that supports the growth of the entire battery supply chain in Canada.
Recommendation #4: Develop and implement a financing strategy to support critical minerals development in Canada.
Policy Recommendation #1 : Launch and implement the promised $2-billion Automotive Sector Support Fund to support the Canadian automotive sector. This fund should recognize that the future of the global and North American automotive industry is electric and include specific elements that will support connecting Canada’s traditional automotive production regions to our natural resources producing regions, positioning Canada’s future automotive sector as a nationally expansive industry.
Canada’s automotive sector is facing challenges on multiple fronts. The disruptive steel and aluminum tariffs implemented by the Trump administration in the US are driving up costs for production and seriously challenging the integrated North American vehicle production model. At the same time, automakers are transitioning to electrified product lines and grappling with new technology development, higher cost products, and a battery materials supply chain dominated by China.
The automotive industry is an essential contributor to Canada’s GDP, a major employer, and a driver of Canadian manufacturing prowess. It is essential that the federal government launch the promised support fund to lessen the impacts of erratic US trade policy. This means funding streams to support OEMs, parts suppliers, and tool makers to retool and make the sort of capital investments needed to thrive.
Policy Recommendation #2 : Re-launch the federal incentives for Zero-Emission Vehicles (iZEV) program with new criteria that support made-in-Canada vehicles, parts, components, minerals and materials. The federal government should also re-visit Canada’s Electric Vehicle Availability Standard (EVAS) to ensure it aligns with our domestic industrial development goals.
In 2024, Accelerate published A “Canadian Content” Approach to Building a North American Electric Vehicle Supply Chain detailing how Canada could augment its contributions to the North American EV manufacturing sector, thereby making us more essential to the future of the continental auto sector. This was followed by public polling we conducted with Environics this spring that shows Canadians support the development of the ZEV supply chain, including critical mineral, battery and manufacturing projects and want the associated economic benefits these projects will create. Despite this, the policy framework governing ZEVs in Canada is focused almost entirely on EV adoption, regardless of where they are made or where their component parts and materials come from. This is not in sync with Canada’s industrial development goals, nor with the objective of building the future of our domestic auto sector. We strongly believe that the goal of getting more Canadians to drive EVs is compatible with the goal of maximizing the economic and industrial benefits that accompany the transition to electric mobility.
To accomplish this, the Government of Canada should re-introduce the Incentives for Zero-Emission Vehicles (IZEV) program with new provisions that support Made-in-Canada vehicles and components. Scaling the program so that higher levels of incentives are made available to Canadians who purchase electric vehicles with defined percentages of Canadian resources, components, assembly, intellectual property, or labour contributions would catalyze industrial development and private investment to underpin the next iteration of Canada’s auto sector. Further, this type of graduated policy could also be structured to reward purchases of vehicles originating from allied countries working with Canada to prioritize Canadian critical mineral and clean technology development. The other critical component of the government’s ZEV policy framework, the Electric Vehicle Availability Standard (the EV Sales Mandate) could then also be re-framed as an industrial policy measure that accounts for both today’s market realities and the sector’s strategic importance to the future Canadian economy. It seems clear that, despite significant federal government pressure, the target of 20% sales of all new light duty passenger vehicles by 2026 will not be met by traditional automakers. It follows then that, absent any change to the Availability Standard, in an effort to increase EV availability for Canadians, there will be
increasing pressure to open our market to the heavily subsidized Chinese EV industry. It is difficult to see how either outcome – a failure to meet sales targets or opening our market to vehicles that have no Canadian content – is a benefit to the Canadian EV industry. We, therefore, urge the government to broaden the ambition and the scope for success within the EVAS. One option could be to reward manufacturer investment into our domestic EV supply chain. While it is a reasonable policy that automakers must make EVs available to Canadians for purchase, it is also reasonable that the efforts of those automakers that commit to investing into our domestic EV supply chain, including mining, battery material development, R&D, etc., be recognized within the framework of Canada’s most important EV policy. Similar to the changes proposed to the iZEV programme, this would help Canada to align the objective of encouraging EV sales with the objective of encouraging investment into Canada’s EV supply chain.
Policy Recommendation #3 : Develop and implement a financing strategy that supports the growth of the entire battery supply chain in Canada.
Building out the entire battery supply chain in Canada will not only support the automotive industry but it will also contribute to energy security, defence, and wider industrial development goals. A specific battery industry financial strategy will serve a wide range of stakeholders in research and development, pre-revenue, growth stage, and major battery industry players, and in publicly and privately funded entities. This strategy should focus on catalyzing growth domestically across the entire supply chain and:
Policy Recommendation #4 : Develop and implement a financing strategy to support critical minerals development in Canada.
Building a ZEV supply chain that will create economic benefit throughout the country will require activating Canada’s critical minerals resources. This effort is underway at the federal level. More can be done to overcome the significant challenges the sector faces in securing capital to finance projects.
A critical minerals financing strategy would include:
Thank you for your consideration of this pre-budget submission. Accelerate is committed to working with government and all stakeholders to help Canada seize the industrial and employment-creating opportunities, and the national and economic security benefits, that an integrated ZEV industry
represents for the future of our country.
Contact
Andrew McKinnon
CEO
Accelerate
andrew@acceleratezev.ca
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